110215 10:00
인천공항
지난 번 중국 갈 땐 여유 없이 가서 비행기 놓칠 뻔. -__-;
미리 가서 면세점 들려 담배나 사두자.
110215 14:00
이동
4시간밖에 안 걸리게 보이는 것은 역시, 시차 때문.
110215 18:10
Charles De Gaulle, France
환승2시간이면 넉넉하진 않아도 부족하진 않을 것인데 그간 직항만 타와서 환승은 처음.
짐은 자동으로 환승될 듯 하지만 사전에 확인해 두자.
110215 20:25
이동
110215 22:05
Barcelona, Spain
드디어 바르셀로나 도착!
돈 아낄 생각말고 호텔까지 택시로 이동하자.
110215 23:00
Catalonia Suite Hotel, Muntaner 505, 08022 Barcelona, Spain (34 93 212 80 12)
1박에290유로나 하는4성급 호텔!
바르셀로나 중심지에 위치하고 있다고 하던데 상대적으로 안전은 하겠지만 대신 공항도, 회의장도 멀다는 게 흠.
MWC로 호텔이 이미 꽉 차 있어서 이것도 겨우 잡은 것.
110216 08:00
이동
지하철이든, 버스든1번은 갈아 타야 한다고 하고, 40 여 분이나 걸리는 적잖은 거리이긴 한데
호텔에 물어봐서 대중교통으로 갈 만 하면 가고, 안 되면 무리 말고 택시로 이동.
Fira de Barcelona- Montjuïc, Av. Reina Maria Cristina, s/n, 08004 Barcelona, Spain (34 93 274 63 73)
잘 진행되고 있는 지 확인하고, Obigo 미팅하고, 회의장 여유 있게 돌아보자.
OBIGO Inc는1E04 / KOTRA는1F07
LG Electronics는8B178 / Samsung Electronics Co Ltd는8B169 / SK Telecom은8A142
Google Inc은4.3HS12 / Microsoft Corporation은1D19
110216 14:00
Conference: Mobile Innovation: a Vision of 2020 (Hall 5 Room 5)
Description
Back by popular demand, this visionary session will once again provide an insight into the mobile society and what it will provide in the future.
In over 90 minutes this demo-rich session will highlight the trends set to transform the way we will communicate in 2020, covering augmented reality, 3D, devices, display technologies, and more.
Moderator: Roderick K. Randall, Managing Partner, S1 Capital Partners
2.00-2.15 Presentation: Mobile Innovation - Advancing the Mobile Broadband Experience / John Donovan, CTO, AT&T
2.15-2.25 Presentation: Flip Phone / Kristian Ulrich Larsen, Interaction Designer, IDKUL
2.25-2.37 Presentation: TBC / Rich Green, CTO & SVP, Nokia
2.37-2.50 Presentation: Bringing the 3rd dimension to mobile / Jan Uddenfeldt, CTO, Sony Ericsson
2.50-3.00 Presentation: The Future of the User Interface / Hampus Jakobsson, Co-Founder, TAT
3.00-3.30 Group Discussion / John Donovan, CTO, AT&T / Kristian Ulrich Larsen, Interaction Designer, IDKUL / Rich Green, CTO & SVP, Nokia / Jan Uddenfeldt, CTO, Sony Ericsson / Hampus Jakobsson, Co-Founder, TAT
110216 15:30
Networking Break
110216 16:00
Conference: Mobile Advertising: How to Make In-App Advertising Work (Hall 5 Aud. 2)
Description
There appears to be significant resistance to in-app advertising among affluent consumers. Almost half of iPhone users, 40% of Blackberry users and 29% of Android users in the U.S. say they don’t want to view advertising inside apps, according to an August 2010 survey by Nielsen. While immersed in what they are doing, app users clearly don’t want to be diverted or distracted by advertising. Can the mobile ecosystem overcome this resistance by developing in-app advertising that is highly relevant, entertaining and works well within the context of the app being used?
This session will explore how advertisers can get their message across and even initiate a sale without disrupting the in-app experience. It will also consider how to make best use of the features and functionality of each of the major app platforms and related advertising brokers, while also discovering whether these platforms offer advertisers enough flexibility and scope for creativity.
Moderator: Daniel Rosen, Head, AKQA Mobile
4.00-4.20 Presentation: New Directions in Mobile Advertising Citibank IAD Exploration / Vanessa Colella, Head of North American Marketing, Citibank
4.20-5.20 Panel Discussion: TBC / Zohar Levkovitz, CEO, Amobee / Vanessa Colella, Head of North American Marketing, Citibank / Tom Daly, Group Manager, Strategy & Planning, Global Interactive Marketing, Coca-Cola / Rikard Steiber, Global Marketing Director, Mobile Ads, Google / Eric Mugnier, Director of Product & Innovation, M&C Saatchi Mobile
5.20-5.30 Brand App Challenge Awards
110216 17:30
관람
110216 20:00
Catalonia Suite Hotel, Muntaner 505, 08022 Barcelona, Spain (34 93 212 80 12)
호텔로 다시 이동
110217 08:00
이동
Fira de Barcelona- Montjuïc, Av. Reina Maria Cristina, s/n, 08004 Barcelona, Spain (34 93 274 63 73)
관람
110217 15:00
Conference: Embedded Autos: Making Telematics Mass-Market (Hall 5 Room 5)
Description
So-called telematics systems, which use mobile connectivity to deliver safety and security services, are already commonplace in high-end cars, alerting emergency services in the event of an accident and tracking stolen vehicles. Now, the falling cost of mobile modules, combined with pressure from regulators, looks set to push telematics into the mass-market, opening up the prospect of millions of new mobile connections for operators.
This session will explore what kind of motoring applications, beyond safety and security, these telematics systems could be used to deliver, while considering potential business models for infotainment services such as Internet access, live traffic information, messaging and weather reports. We will also ask whether mobile coverage and capacity is sufficient to provide compelling services to millions of road users, while exploring which companies have a role to play in a mass-market telematics value chain.
Moderator: Dominique Bonte, Practice Director, Telematics and Navigation, ABI Research
3.00-3.15 Presentation: TBC / Per Simonsen, CEO, Telenor Connexion
3.15-4.00 Panel Discussion: TBC / Juhani Jääskeläinen, Head of Unit, ICT for Transport, European Commission / Macario Namie, Senior Director, Product Marketing, Jasper Wireless / Dr. Stéphane Petti, Business Development Manager, Automotive, Orange Business Services / Per Simonsen, CEO, Telenor Connexion
110217 16:00
관람
110217 20:00
이동
호텔로 다시 이동
Catalonia Suite Hotel, Muntaner 505, 08022 Barcelona, Spain (34 93 212 80 12)
110218 07:00
Barcelona, Spain
110218 11:15
이동
110218 12:30
Madrid, Spain
110218 16:20
이동
110219 15:00
인천공항
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